About this course
Despite the rise of newer channels, email remains one of the highest-return tools in a marketer's arsenal when built and managed well. This training course covers the full email marketing lifecycle, from list building and segmentation through to automation, testing, and optimisation.
Participants will gain hands-on experience building campaigns, journeys, and reports that improve engagement, deliverability, and measurable business results.
This Seya Capital training course will highlight:
- Building an effective email marketing strategy
- List building, segmentation, and personalisation
- Automation and customer journey design
- Deliverability and inbox placement
- Testing, optimisation, and measurement
Dates, venues & fees
| Dates | Venue | Format | Fee | |
|---|---|---|---|---|
| 10 – 14 May 2027 | Singapore | 5 days | US$ 3,700 | Register |
| 17 – 28 May 2027 | Dar es Salaam, Tanzania | 2 weeks | US$ 3,780 | Register |
| 24 – 28 May 2027 | Dar es Salaam, Tanzania | 5 days | US$ 2,100 | Register |
Fees are per delegate and exclude travel and accommodation. Every course is also available as in-house training on dates that suit you.
By the end of the course
By the end of this Seya Capital training course, participants will be able to:
- Design an effective email marketing strategy
- Build and segment email lists ethically and effectively
- Apply automation and personalisation techniques
- Optimise email performance through testing
- Measure and report email marketing results
Designed for
This Seya Capital training course is designed for professionals responsible for email and lifecycle marketing, including:
- Email Marketing Specialists
- Digital Marketing Executives
- CRM and Lifecycle Marketing Professionals
- Marketing Managers
- E-commerce Marketing Teams
Course outline
Day 1: Foundations of Email Marketing Strategy+
- The role of email in the marketing and customer lifecycle
- Setting email marketing objectives and KPIs
- Building and growing a permission-based email list
- Email compliance: data protection and best practice
- Overview of email marketing platforms and tools
Day 2: Segmentation and Personalisation+
- Principles of effective list segmentation
- Building customer personas for email targeting
- Personalisation techniques and dynamic content
- Behavioural and lifecycle-based segmentation
- Workshop: building a segmentation strategy
Day 3: Automation and Customer Journeys+
- Mapping the customer journey for email automation
- Building welcome, nurture, and re-engagement flows
- Trigger-based and behavioural email automation
- Integrating email with CRM and marketing automation platforms
- Workshop: designing an automated email journey
Day 4: Crafting High-Performing Email Content+
- Writing compelling subject lines and preview text
- Email copywriting and design best practices
- Mobile optimisation and accessibility considerations
- Building effective calls to action
- Workshop: designing a high-converting email campaign
Day 5: Testing, Optimisation, and Measurement+
- A/B testing strategies for email campaigns
- Deliverability: reputation, spam filters, and inbox placement
- Key email metrics and performance benchmarks
- Reporting email marketing ROI
- Final case study: optimising an underperforming email programme
How you will learn
This training course uses hands-on campaign-building exercises, case studies, testing workshops, and platform walkthroughs to build practical email marketing capability.
The return on learning
For your organisation
- Improved email engagement and conversion rates
- Stronger customer relationships built through email
- Better list health and deliverability
- More efficient use of marketing automation tools
For you
- Develop practical email strategy and execution skills
- Build confidence using marketing automation tools
- Strengthen a testing and optimisation mindset
- Broaden overall digital marketing expertise
Seya Capital certificate
Upon successful completion of this training course, delegates will be awarded a Seya Capital Certificate.
Training designed around your organisation
Every course can be delivered privately for your institution, at your premises or a venue of your choice, with case studies and content adapted to your sector and regulatory environment.